Branding

We ask before we tell.

A brand that knows the beat to its own drum is hard to shake. Every brand we make starts with seven questions and becomes a design system the business can build on.

Brand discovery

Seven questions.

What are your values and how will you stay true to them?
Why you?
Why this?
Why now?
Why for them?
Why there?
Why that way and not this way?

Approach

How we work

01
Ask
The seven questions, answered by you, in your own words. We ask; we never answer for you.
02
Research
Market and keyword research: who is already there, and what your people search for.
03
Identity
The mark, the colours and the type, drawn from your answers.
04
Design system
Tokens, components and rules, so every page and product looks like you without starting over.
05
Content
Words that serve your readers and search engines, in your voice.
06
Launch
We build it, host it and stay with it.

Our work

Case studies

Black Atmosphere
Our own seven answers, the mark, and a look inside the design system this site is built from.
Read the case study
Seven Gems
A heritage-inspired visual language for an African fintech platform that helps families build, protect and pass on wealth.
Read the case study
Digital Norah
Next
Digital Norah’s brand and design system.